Borders of Lancaster, PA Crash and Burn...
This past Saturday I had a signing at the local Lancaster, PA Borders Bookstore. This was an event I had been trying to arrange for over two years. Unfortunately, it will probably be my last.
First, a preamble to this blog posting: this essay is not intended to be a slam against the entire Borders Bookstore chain. I have signed at many Borders Bookstores, and have been a Borders customer for many years. Borders maintains the finest big-box bookstores I have ever shopped at, and as a writer (and reader) I support ANY bookstore. Some of the Borders stores I have signed at are staffed by the best people a writer can ever hope to have in their corner. A few that stand out in mind, the York's Bookstore in York, PA, the Borders Express in Camp Hill, PA (managed by the wonderful Jim Munchel and his equally wonderful staff who not only promote the signings they host in their store, they continue to promote and hand-sell the books), as well as various stores in San Diego and Orange County California I have signed at. All staffed and managed by first class people.
I really wanted this signing in Lancaster, PA to go well. I was excited.
I was so disappointed.
As I mentioned, I'd tried to get a signing at this particular Borders for over two years. Every time I called the store and talked to the manager to arrange a signing, I was always told to call the Regional Office which, I was advised, handles bookstore appearances. The Lancaster, PA regional office is in Maryland. Following the suggested protocol resulted in unreturned phone calls and messages. So when Borders direct competitor Barnes and Noble, which is located just up Route 30, proved to be more author friendly, I turned my promotional efforts toward them.
(As an aside, I've never had the other Borders stores I sign at give me that kind of run-around, but then those exceptional stores are staffed by employees who not only love books, they sell and promote them and, in doing so, make their corporate masters and myself money).
I figured if the local Borders wasn't interested in having me, they don't need me. Besides, they seemed more interested in hosting signings by little old Amish ladies who wrote and self-published books on making quilts, or retired Sunday School teachers who self-published short memoirs on their lives in Amish Country; those guys (and little old ladies) never had a problem booking a signing. Me? With my mass market paperback record? Forget it.
I thought I was proven wrong when -- finally -- the Lancaster Borders contacted Brian to arrange a signing with us.
The first sign of trouble, for me, came weeks before the signing. I emailed the bookstore manager who arranged the event with Brian to thank her for setting it up, and asked if they'd be carrying my small press titles. She asked me to send titles and ISBN numbers, so I did. There was also some confusion on my part over what time the signing started. When I first booked it, I had it down for 2-4, but the local paper reported a few weeks before that we'd be appearing from 1-3 (and they spelled my name wrong, too, but then that's to be expected; newspaper journalists always get your name wrong). Due to this slight confusion, I asked the manager to confirm the start time. I left voice mails. I left email messages. The manager never returned them.
As a result, I got there late. And the first thing I saw upon walking in was a very pissed off looking Brian Keene, seated at an itty-bitty table, with an itty-bitty stack of our books. The newspaper blurb from two weeks back reported a third writer, Jacquelyn Sylvan, would be signing books too, but she wasn't there. I didn't see her until thirty minutes later when I took a break from signing books and happened to casually glance to my left. They'd stuck Jacquelyn on the other side of the entrance, completely on the opposite end of Brian and I, and I never saw her due to the large display cases between us.
They had my small press backlist, one copy of each title. And there were five or six copies of each mass market title. I saw no big advertisements for the signing at the store (I'm later told there were posters, but I didn't see any), nobody announced the signing over the store intercom at periodic intervals, which is standard for big box author signings. The worst, however, was that the manager who arranged the signing not only wasn't present, but never arranged with the other store employees to be our so-called chaperones (there's always a store representative that not only greets the arriving author, but checks in periodically to make sure the signing is going well and brings neat things to the table like snacks and drinks from the coffee bar). So not only did we have to get our own drinks, we had to arrange our own tables, and when the books started selling, we had to send our legions of fans to the dump stacks to bring us more.
Jacquelyn quickly sold out of the six copies of her first novel, Surviving Serendipity and left, but first she popped by our table and we chatted briefly. Nice lady. Wish they'd had us grouped together so we could have chatted about the industry, because that's always a fun thing to do at these events.
The day wasn't a total wash, though. I got to meet some great new fans including Matt, Mike, Shelly and her friend (never got your name), John, Gorebeast, and Susan (the snake lady), as well as the Reel Splatter guys (always a pleasure to see Mike Lombardo and crew). My proofreader (and Brian's) Bob Strauss and his wife took us out to dinner later that afternoon, and we had a wonderful time (and hello to Bonnie, who I met for the first time, and Jean, who I usually see on the Strauss' yearly visit to Lancaster, PA). In fact, that dinner more than made up for a less-than-stellar signing.
Oh well, at least we have the Barnes and Noble up the street!
JFG
PS - Brian's musings on this event can be read here.
This past Saturday I had a signing at the local Lancaster, PA Borders Bookstore. This was an event I had been trying to arrange for over two years. Unfortunately, it will probably be my last.
First, a preamble to this blog posting: this essay is not intended to be a slam against the entire Borders Bookstore chain. I have signed at many Borders Bookstores, and have been a Borders customer for many years. Borders maintains the finest big-box bookstores I have ever shopped at, and as a writer (and reader) I support ANY bookstore. Some of the Borders stores I have signed at are staffed by the best people a writer can ever hope to have in their corner. A few that stand out in mind, the York's Bookstore in York, PA, the Borders Express in Camp Hill, PA (managed by the wonderful Jim Munchel and his equally wonderful staff who not only promote the signings they host in their store, they continue to promote and hand-sell the books), as well as various stores in San Diego and Orange County California I have signed at. All staffed and managed by first class people.
I really wanted this signing in Lancaster, PA to go well. I was excited.
I was so disappointed.
As I mentioned, I'd tried to get a signing at this particular Borders for over two years. Every time I called the store and talked to the manager to arrange a signing, I was always told to call the Regional Office which, I was advised, handles bookstore appearances. The Lancaster, PA regional office is in Maryland. Following the suggested protocol resulted in unreturned phone calls and messages. So when Borders direct competitor Barnes and Noble, which is located just up Route 30, proved to be more author friendly, I turned my promotional efforts toward them.
(As an aside, I've never had the other Borders stores I sign at give me that kind of run-around, but then those exceptional stores are staffed by employees who not only love books, they sell and promote them and, in doing so, make their corporate masters and myself money).
I figured if the local Borders wasn't interested in having me, they don't need me. Besides, they seemed more interested in hosting signings by little old Amish ladies who wrote and self-published books on making quilts, or retired Sunday School teachers who self-published short memoirs on their lives in Amish Country; those guys (and little old ladies) never had a problem booking a signing. Me? With my mass market paperback record? Forget it.
I thought I was proven wrong when -- finally -- the Lancaster Borders contacted Brian to arrange a signing with us.
The first sign of trouble, for me, came weeks before the signing. I emailed the bookstore manager who arranged the event with Brian to thank her for setting it up, and asked if they'd be carrying my small press titles. She asked me to send titles and ISBN numbers, so I did. There was also some confusion on my part over what time the signing started. When I first booked it, I had it down for 2-4, but the local paper reported a few weeks before that we'd be appearing from 1-3 (and they spelled my name wrong, too, but then that's to be expected; newspaper journalists always get your name wrong). Due to this slight confusion, I asked the manager to confirm the start time. I left voice mails. I left email messages. The manager never returned them.
As a result, I got there late. And the first thing I saw upon walking in was a very pissed off looking Brian Keene, seated at an itty-bitty table, with an itty-bitty stack of our books. The newspaper blurb from two weeks back reported a third writer, Jacquelyn Sylvan, would be signing books too, but she wasn't there. I didn't see her until thirty minutes later when I took a break from signing books and happened to casually glance to my left. They'd stuck Jacquelyn on the other side of the entrance, completely on the opposite end of Brian and I, and I never saw her due to the large display cases between us.
They had my small press backlist, one copy of each title. And there were five or six copies of each mass market title. I saw no big advertisements for the signing at the store (I'm later told there were posters, but I didn't see any), nobody announced the signing over the store intercom at periodic intervals, which is standard for big box author signings. The worst, however, was that the manager who arranged the signing not only wasn't present, but never arranged with the other store employees to be our so-called chaperones (there's always a store representative that not only greets the arriving author, but checks in periodically to make sure the signing is going well and brings neat things to the table like snacks and drinks from the coffee bar). So not only did we have to get our own drinks, we had to arrange our own tables, and when the books started selling, we had to send our legions of fans to the dump stacks to bring us more.
Jacquelyn quickly sold out of the six copies of her first novel, Surviving Serendipity and left, but first she popped by our table and we chatted briefly. Nice lady. Wish they'd had us grouped together so we could have chatted about the industry, because that's always a fun thing to do at these events.
The day wasn't a total wash, though. I got to meet some great new fans including Matt, Mike, Shelly and her friend (never got your name), John, Gorebeast, and Susan (the snake lady), as well as the Reel Splatter guys (always a pleasure to see Mike Lombardo and crew). My proofreader (and Brian's) Bob Strauss and his wife took us out to dinner later that afternoon, and we had a wonderful time (and hello to Bonnie, who I met for the first time, and Jean, who I usually see on the Strauss' yearly visit to Lancaster, PA). In fact, that dinner more than made up for a less-than-stellar signing.
Oh well, at least we have the Barnes and Noble up the street!
JFG
PS - Brian's musings on this event can be read here.
